The reason why your first SaaS will fail

You don't understand.

Your current users are worth much more than your new ones.

It is much harder to acquire a new user than to keep upselling and nurturing the current ones.

Reason why. Email Marketing matters.

There's not a marketing channel with a higher ROI.

You won't find another way to connect with your users on a daily-basis.

And...

People still think: "no one reads emails", "it is outdated..."

It is a mistake.

Founders realize that too late.

I'll show you how you flows you can implement.

To reduce churns.

Affiliate users.

And increase your revenue.

1. Onboarding Flows

I can't emphasize this enough.

Onboarding is important.

It can break or make you a new client.

We've all experienced this.

You login for a software. You start looking around.

Realize you understand nothing about it.

It is too complex.

Moments later...

You exit the software, find an easier alternative.

That's what a good onboarding solves.

Makes the new users understand your software.

A smooth onboarding can not only affiliate a user but also help you move them to a paid client.

Examples of a good Onboarding Email:

• Features + Benefits explanation
• Case Studies
• Founder Presentation
• Product Tour

Here is an example of a Product Tour email from a Top SaaS enterprise:

A good onboarding affiliates users.

It is not only about exposing your products. It is a way to communicate with your clients.

You do that by creating a customized experience through personalized presentations.

2. Inactivity/Win-back Flows

Inactivity flows.

I can't emphasize this enough.

People get busy.

They find other software.

But...

If you make them remember their usage on yours.

They will come back.

Many SaaS owners just let their leads die.

That's a mistake.

If still, they don't want to engage with your platform.

Start with a survey.

Listen to your customers.

It is the most important thing for a SaaS owner:

• NPS surveys
• Churned surveys

Some examples:

Offer incentives to complete the survey.

Just like the example above.

3. App Usage Flows

Many founders don't realize this.

You need to nurture the user in each step.

Do they perform an action?

Congratulate them and offer them other things they can work on.

The app-usage flows need to be a funnel.

You need the user to perform each action.

You have to make sure that they do.

Here is a flow example:

How are they going to convert if they haven't even used your platform?

4. Expire Trial Nurture Flows

Once the trial has expired.

You don't just let these users go.

They still can comeback.

Even them can be converted.

First of all do a personalized survey.

Ask them.

Figure out their pain point.

Why did they leave your platform?

Only by knowing their needs you will be able to know how to react.

Follow their customer journey:

Where are they?

If they have churned. You did a bad job in enablement or adoption.

They don't feel like they belong to your platform yet.

They don't find the inherit value.

You need to know why.

Did you have a good onboarding in place?

Were you nurturing the users?

SaaS is not only about acquiring new users but retaining existing ones.