The Reason Why Your Software Product Is Not Growing Fast enough
Dev-focused startups (the ones which try to sell products for developers, such as a new IDE, a SaaS for their dev workflow, a framework, etc) sometimes have the wrong approach when it comes to marketing and getting developers to try (and even pay for) their product.
Have you noticed that? Some of them rely only on Ads, others on cold-emails or cold-messages through LinkedIn.
I think there is a better way to reach their audience that yields a much better results and I've written an article about it:
I would love to know what others in this community think about it!
