The recipe that we used while launching our side marketing project

In his popular article about side-project-marketing facts, Ali Mese quotes the golden rule of online marketing from Brian Clark to understand how side projects should link to our core business;
"Give Something Valuable Away in Order to Sell Something Related."

A few months ago we launched our side project - socialmediatoolscomparison.com

So what happened after launching our side project

• Finished day #5 on PH and increase brand awareness
• Visited by more than 6.000+ Users in the first month
• Creating our own lead generation channel

So we decided to open the recipe that we used in launching the side marketing campaign. We prepared a Trello Board so you can easily copy and start using it:
https://trello.com/b/rzGFpCvo

We also inserted the real materials that we used in our campaign so it’s easy to understand the main concept and prepare your own campaign around your own needs.