This is a question I've been asking myself a lot lately.
I think almost every builder or entrepreneur would admit that a community and/or network of like-minded people is key.
These people brainstorm ideas with you. They become your sparring partners and help you think through every little aspect of what you're building. They make connections and open up doors - which can lead to anything from a hire or a partner or an investor... or just someone who knows more than you do about what you're building. They also can help you launch, get the word out, amplify anything you put out there. Or help you find testers and early adopters when you're looking for those first 10 users.
The first of these things are best served with a tight-knit group of people. Usually that's just your friends or coworkers. The other things here, like supporting a launch, are best served with larger groups. But also, it doesn't help to just have a lot of weak connections. You want a lot of people who are committed to helping you, whether that's 10 people or 1000.
So how do you find the group that sits between a small group like your friends and personal network, or a big group like all the members of Indie Hackers? What group size gets the job done the best?
I think the perfect size group of entrepreneurs is about 100-150. It's small enough that over a not-too-long period of time, you'll get to know a lot of the people personally and build relationships, and you'll have the sparring partners and be close enough to make connections and do favors for each other. But it's also big enough that you'll be able to tap into the group to find your first 10 users, or to amplify to thousands across your combined social networks. And 100 is sure to include enough diversity that you might find some mentors, some early hires, or some partners.
There's science to back this up - communities maintain cohesion up to certain point. It's called Dunbar's number. It's not hard and fast, but it's a good rule.
The question becomes, how do you find and maintain a community of this size, and how do you curate for people who will be valuable contributors and ensure the community thrives?
Yes, I've set this up to have the answer : )
I've just launched Day One today. www.joindayone.com
And applications are opened to join the first cohort of the Day One Fellowship, which is an 8-week program (and a year of access to the community) for 100 high potential entrepreneurs. Basically you'll build this perfect-sized community to supercharge whatever you're building.
If you're interested, please sign up! Or connect with me directly if you'd like to help as an advisor to these entrepreneurs.
Here's to finding your people!
It's more than just size, there is just too much stuff goes into community building. Social Psy is complicated. sometimes 100 could be too much sometimes 100 could be too less.
I once built an "army" of 600 people from the 200K+ followers I have on Instagram (see the mrproblemsolved page).
I very quickly found out that quality is more important than quantity when it comes to community.
So I whittled down that number to just 25 people who have stayed with me for 3yrs+ now. We have a WhatsApp group we use to discuss whatever crazy idea I come up with. The group has been silent for weeks but these people are so devoted, no one wants to leave. They are the best investment I have ever made and I remain grateful to them 🙏
That's pretty amazing - 200k -> 600 -> 25
I can only imagine how committed they are!
i don't know what the "right" size is... i think it's dependent on a lot of factors, some are which are under your control and many which are not.
Yeah, and one thing that's also true for size is that bigger communities can function only if there are clear rules and norms... but I'm with you, various sizes matter (that's why within Day One, the goal is to create a "large group" where you can tap a diverse network, and a "small group" that you can build deeper relationships).
What size group have you found to be the most beneficial for supporting entrepreneurs?
As noted in my experience above, I have personally found small groups (< 30 people) to be most beneficial because those deeper relationships are required to make anything important happen. The larger the group gets, the more impersonal it becomes and the less interested people are in what you are doing.
There's a strong temptation to focus on big numbers because they look and sound awesome, but are often not. I have 200K followers on Instagram so I must be awesome right? Some may think so, but the reality is, I have got more value from those 25 devoted people in my Whatsapp group than the 200K followers.
To get beneficial support from people are an entrepreneur you need their trust and trust is not a numbers game, it is a relationships game!
30+ is big! are tehse in-person? or virtual?
All virtual via a WhatsApp group...the reigning champion has been in the group for 4 years now and we've never met or even spoken on the phone! It's all text chat and voice notes 👍
PS: the actual group size is 25 people...large enough to provide diversity (e.g. they live in different regions of Tanzania allowing me to test my apps on all the 3G networks we have here) but not so big that you forget people's names!
so, where do you take it from here?
Do you mean with my group of 25? If yes then I am leaving the group as is and now trying to build a new one with people from countries like the US and UK where I think I will have better luck selling software products (been running a startup in East Africa for 12 years now - it is a gruelling experience, even with my 25 ninjas helping!).
i just sent you an email... but, i asked it there too....
thanks for this!
so, now... you're moving those folks to your own system.... i see.
smaller the better, 100%.