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5 Comments

The SaaS founder's 3-step guide to pricing during inflation

https://churnkey.co/blog/the-founders-guide-to-inflation
submitted this linkon August 2, 2022
  1. 1

    The stats and observations are great. Increasing inflation is also followed by increasing populations and user base. With rising inflation, users are looking for new and free tools.

    This is great way to gain trust , leads and convert later on. One such example I have encountered recently is https://treestandranger.com where free information is shared and leads are generated.

  2. 1

    As long you are building value, you can raise price as well.

  3. 1

    Yea once that cat is out of the bag you are not putting it back in. Which company is going to happily cut into their profit margin

  4. 1

    "Price increases from inflation tend to be permanent."

    Spot on with this. And the effect of compounding recurring revenue growth is exactly why founders shouldn't wait to raise prices.

  5. 1

    Brilliant tips. It's difficult to know what to do about pricing during inflation but this step-by-step plan is really straightforward. I'll be using it to find the right pricing point for my SaaS.