The SaaS Launch Checklist I Share with Every Founder Friend

Let’s face it: most SaaS founders don’t fail because of a bad product.
They fail because of a messy launch.

Either:

They launch too late,

Or they launch with no plan,

Or they "launch" silently and pray for traffic that never comes.

After helping 100+ SaaS founders go from idea → users → revenue, I’ve created a simple, repeatable checklist that works.

🧠 This is the exact launch system I now send to every founder friend who asks, “What should I do before going live?”

💡 Get the Best Development and Growth Services at Sitefy.co

✅ The Ultimate SaaS Launch Checklist (2025 Edition)
🔍 1. Validate the Problem (Not Just the Idea)
Before you code a single line:

Talk to 10–15 real people in your target market

Ask: “What are you using right now?”

Ask: “What’s annoying about that?”

Ask: “Would you pay for a better solution?”

🛑 If you don’t get pain + interest + urgency → pause.

A good idea is nice. A painful problem is money.

🌐 2. Build a Simple Landing Page
Forget full websites. Build a clear, single-focus landing page with:

A strong headline: “We help [WHO] do [WHAT] without [PAIN]”

Bullet-point benefits

Quick visual or demo (GIF or Loom)

Email capture or early access CTA

✅ Use Framer, Carrd, or Typedream

🎯 Goal: Get early interest before launch day.

🪄 3. Create a Waitlist + Email Sequence
Don’t just collect emails — nurture them:

Welcome email: “Thanks for joining, here's what to expect”

Story email: Share why you’re building this

Value email: Free tool, checklist, or tips

Launch announcement email

Use Beehiiv, MailerLite, or ConvertKit to automate.

📬 Your list is your warmest audience — don’t ghost them.

🧪 4. Ship a Testable MVP (Keep It Ugly)
Your MVP should:

Solve ONE core pain point

Take < 4 weeks to build

Be usable without your help

Let users see instant value

🛠 Use no-code tools (Glide, Bubble, Softr) or lightweight code.
💡 Bonus: Add a “Send Feedback” button directly in your app.

You’re not launching a product. You’re launching a learning machine.

🧵 5. Document the Journey (Build in Public)
Don’t wait to “go viral” — start small and real.

Post to:

X (Twitter)

Indie Hackers

Reddit

LinkedIn (yes, even if you hate it)

What to post:

Behind the scenes

What you’re working on

Early UI sketches or bugs

User testimonials

Mini wins and lessons

🎙 People connect with builders — not brands.

📢 6. Prep Your Launch Day Assets
Set the stage:

Launch post (IH, Reddit, Twitter thread)

Share launch story with your email list

Update landing page with live demo or trial

Prepare answers for comments & feedback

🔥 Bonus: Use Product Hunt, but only if you already have an audience.

Don’t just announce. Start conversations.

📈 7. Track the Right Metrics (Don’t Overthink It)
Focus on these simple numbers:

Traffic → Are people visiting?

Conversion → Are they signing up?

Activation → Are they actually using it?

Feedback → Are they telling you why?

Use:

Fathom for analytics

Tally for surveys

PostHog for product usage

📊 Only scale what’s already working.

⚙️ Need help launching or scaling your SaaS the right way?
👉 Get the Best Development and Growth Services at Sitefy.co

🎯 TL;DR — The Launch Flow

1. Validate before you build
2. Build a focused MVP
3. Create a strong one-liner + landing page
4. Grow a waitlist and nurture it
5. Launch publicly and iteratively
6. Measure what matters
7. Iterate fast with feedback

You don’t need a big budget. You need the right steps, done in the right order.
This checklist is how you go from idea → users → revenue — without a team or ads.

🏁 Want This as a Notion Template?
I’ve turned this checklist into a free Notion doc that you can duplicate and use as you go. Just ask and I’ll send it over. 🎁