The SEO Process I used Step-by-Step
Hey, founders!
I have spent 15+ hours a week on SEO for the last 3 weeks and it is not my main responsibility, I am a co-founder and I spend the most time on marketing, branding, design, blog posts, etc.
In this post, I want to tell you the exact process I used to rank on the first page for a few relevant keywords in a month. I want to have your feedback to make my process better. Please leave feedback!
Finding a topic
When I wake up every day, I wait for 2 hours to eat my first meal to burn fat without effort. In these 2 hours, I drink my coffee and search for content.
I use waybackmachine to look for our competitors' blog posts from years back since they are in this industry for 10+ years they have a lot of blog posts they used to rank for the keywords I try to aim for.
I find old posts and look for parts that are not really relevant today.
Finding keywords
After finding an old post I can write about, I look for non-relevant parts. For example, they have blog posts about features they added and they talk about it like a breakthrough.
However, if I talk about such a feature like a breakthrough it won't make any sense. So I delete those parts and look for keywords with Keywords Everywhere Chrome extension. I copy and paste the most relevant keywords to a Word Doc.
After that, I use the Google Keyword tool to look for their competitiveness, search volume, etc. Then make a list of long-tail keywords and low-medium competition keywords with 100-100k volume.
Looking For Other Posts
After that, I search for other posts by putting some of the keywords in Google and I look at the top 5 articles. I copy-paste them to look for their word count and keywords to look if I can find other keywords that have low competition but a good search volume.
I also try to write a bit longer than those posts but I don't know if it does work. Some say it works some say it doesn't.
Writing the blog
I try to write in a more personal/informal tone because I love reading articles that are not really formal and more talkative. I also add images and gifs but don't add stock photos. It is also because I personally don't like seeing them everywhere on articles so I don't use them.
If you have feedback or if I can do something better please leave a comment!
I hope you find this useful :)
Thanks
To perform SEO today you've got to be a content strategist media marketer, a strategist, conversion speed optimizer, and a PR pro. I am skipping anything coding because though I think you ought to have the ability to construct a site you do not necessarily need to, associated. SEOs are inherently every one of those things, nevertheless these are many capacities that sit in groups that are various, or offices or cities.
If you're a programmer, one technique where you can get an edge is scalable content generation. E.g. transform some data you have access to (or can cheaply outsource) into hundreds of long-tail pages on your website. For example, I sell stuff for law students so I had a freelancer write a few hundreds 300-word case summaries in January. I never asked anyone for links or posted it on other websites (though my own site is 10 years old so it has some authority). I'm now getting north of 1k daily visits through this new SEO project.
I don' t think that SEO is that complex. You just need to give time and avoid gurus at all costs like 'Neil Patel'
Just curious, could you share more about your thoughts on these gurus like Neil Patel?
His blog posts always rank well I respect that. It also shows that he knows SEO and content marketing. But he writes a topic for 15 times by changing the title and it is annoying.
In his videos, he seems a little egoistic he talks about his success, his business, his website, and him in particular, just like Tim Ferris.
He also has a content team and they write his content so he is not the sole reason of his success like he tells people. I know this because some of them wrote answers to my posts on Reddit.
I would add that he has been known to steal content from others. A quick venture through Twitter and you'll see several posts (with what appears to be evidence) claiming he stole their content.
Do you think it's something that's easy to outsource? (as a developer)
That's a really good process, are you seeing results already?
I'm following a similar process, but instead of keyword everywhere I'm using Keyword Surfer, very similar to KE, but with a little bit more data.
for the results part, tractific.com is ranking well for a few keywords and now I will write additional posts that link to those articles to rank even well. I am currently focusing on 5 keywords and trying to rank on the first page. Is it a good strategy?
Are you writing multiple articles targeting the same keyword? Or just optimizing the articles to these keywords?
For me, I'm focusing on low competition keywords, using tools like Ubersuggest and Ahrefs(the $7 trial hahah) to find keywords and their competitiveness. Then I'm writing long articles targeting these keywords. But SEO is a game of patience, it takes a lot of time to rank in my experience, we started to get some traction after 3 months.
i am using the free version of keywords everywhere now i will download keyword surfer to double my free usage :D
Nice share! Would be good over in the Seo + Content group too.
This is a fantastic strategy but it shows just how much hustle it takes to get the ball moving with SEO. 15 hours is a considerable amount and you have used it in an effective way. Not many people are likely to do this when there's so much on their plate, unfortunately.
Totally agree! 15 hours is alot - I plan to adjust this strategy to my time constraints - hopefully it will still help my SEO efforts.
I was a total newbie to SEO so I wrote posts and looked at the search console to understand how this works and I think that 15 hours is not enough since a course on SEO usually takes 50-60 hours. You can use that time to teach yourself SEO.
Thanks!
Should I repost it to that group?
Add a post there with a brief and just add a link to this post. It won't look good if there is a full post on three diff groups.
Interesting stuff!
Hi Emir. For the first part, I was using waybackmachine and I typed in a competitor post just like you said. After doing this, how do I go about getting rid of the "irrelevant parts" of the post? Also, could you redo this post in video format so we can see what you are doing instead of trying to guess what it looks like? Thanks.
Just read it once and you can identify those parts. This is true only if you are looking for posts from 5+ years tho.
Thanks for writing this up. Can you tell us more about the results -- I know it's been a short time, but how much traffic have you been able to generate so far?
I will post it with screenshots