I launched my online courses website craftsmancreative.co in April of 2020...potentially the worst time possible to launch a new business.
My first course did a whopping 6 sales and barely eeked out $1,000 in revenue.
My second course...well, I was planning on making it a paid course, but the content was so important and essential for the moment we were in, and I wanted the artists & creatives I made it for to be able to get and use the content. So I made it free.
(I actually did a launch bundle with the first course and made $179 during the launch of a free course...ha!)
I needed to try something new, because creating more courses and spending weeks and weeks producing, editing, and launching them for $1,000 a pop wasn't going to be sustainable.
I didn't have a large enough audience to make the kind of money I wanted from the site, so I made a shift...
What if I partnered with another creator who has a larger platform?
I created the first course for another creator in May on Hand Lettering. At the time she had about 11k followers on Instagram and a super engaged audience.
We launched the course - and she crushed it. She sold 82 courses in a week and just barely cleared $10k.
We set it up as a 70/30 split, so I walked away from that week with about $3k, for about three days of work.
Not too shabby. From there I've been working on lining up other courses with other creators and it's going well.
Crazy how necessity often brings ideas that we wouldn't have thought of otherwise.
Feel free to ask any questions about the site or the process of partnering, happy to chat about anything that would be helpful to you!