The single most powerful sales & marketing tool.

There's a ton of great advice out there on marketing that helps grow business. However, a lot of these marketing techniques mean spending a ton of money. And as a video production company, we just want to point out the most effective form of marketing is also the cheapest. You can do it yourself on your phone if you want to. And it works incredibly well for tech companies.

In fact, when I worked at Salesforce in the 2000s, this was the foundation of the entire marketing strategy. And that little company worked out OK.

And it all comes down to one, simple question. Who do our prospects trust more? Is it the salesperson selling to them or their customers?

For example, putting video testimonials on a website simply increases conversions from visitors because the visitor can trust what you are writing. In other cases, for prospects considering whether to shortlist your solution among several that they might be looking at, having customers saying your product is great will help hugely.

And not writing testimonials down because that doesn't work. They lack context and written testimonials could be written by anyone. It's that old meme - "Not everything everyone says on the internet is true." - Benjamin Franklin. Every piece of data shows website visitors are becoming increasingly sceptical of written reviews.

Instead, a customer testimonial video. And if you're pressed for money and can't go to a professional to help you, you can do it all on your phone. We all have them.

Because what works for you? Who do you trust more? The company selling to you or their customers?