The smallest viable audience
“The strategy of the smallest viable audience doesn’t let you off the hook–it does the opposite…Instead, you have to choose your customers–who’s it for and what’s it for.”
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“The strategy of the smallest viable audience doesn’t let you off the hook–it does the opposite…Instead, you have to choose your customers–who’s it for and what’s it for.”
I like that he mentions @eliotpeper in this blog post. I interviewed Eliot for Indie Hackers way back in the day, and he's been cranking out books at an insane rate. He never fails to offer to send me one when he's done with it, too :)
I think you can choose your "smallest viable audience" when doing outbound. I recently did this with cold email where I was very specific on whom I pick and it had good results. So def agree with this, I just think it's more powerful when you do outbound marketing.
“Specificity is the way. It has nothing to do with absolute scale and everything to do with being really clear about what hook you want to be on and setting a standard for producing work that people connect to and are changed by.”
This comment was deleted 4 years ago.
This comment was deleted 4 years ago.