The Spotify Email Marketing Teardown
Spotify launched in 2008 with an ambitious mission: to give “a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
Today, Spotify has 144 million subscribers, 320 million active users, 60 million tracks, and 4 billion playlists.
As with all of our teardowns, we wanted to know how Spotify is using email marketing to generate leads, increase subscriptions, and decrease churn.
Here’s a sneak peek at the email sequence we discovered…
Here are a few things that stood out:
- Time-scarcity based offers
- Onboarding focused one Premium benefit per sales email
- Spotify brand-appropriate colors, graphics, fonts, and images
- Loss-aversion psychology to retain canceled accounts
- Re-enrollment offer after cancellation
Go check it out here and let us know what you think!
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