The start of an Idea

I was at University when some friends and I were sat around having the same discussion of food in the shops being orientated at families and buying in bulk. Unless you want to eat the same meal 4 times in a row, you don't have much of a choice when.

I then went away trying to make a meal plan in Word, researching each item and how it could be used differently the following day, but after a few hours it was only half done and I thought this was very much a logic problem for a computer to fix.

A few weeks later I had a basic script, which worked well enough for me and other people said I should turn this into something that more people might want to use

And so began meal matcher. It didn't start out as a business, but as a pain point in my life that everyone could relate to. Food is a common everyday challenge for people, and it seems there would be a market for it if it is executed correctly.

I researched competitors, what I liked, and what was missing, and sat and built for the next 6-7 months realising there was nothing like what I was building in the UK market at all...