The start of the journey!

I didn't start Crossdeck because I wanted to build another analytics tool.

I started it because I was running subscription apps and couldn't answer simple questions quickly.

How much revenue did we make today?

Which customers are actually using the product?

Did a bug affect paying customers or free users?

Why did this customer lose access?

The answers were scattered across multiple tools. Revenue in one place. Analytics in another. Errors somewhere else. Entitlements hidden behind APIs and dashboards.

The breaking point was realizing I was spending more time stitching together answers than acting on them.

So I started building Crossdeck.

The idea is simple: every purchase, entitlement change, event, and error should live on the same customer timeline.

Not because dashboards are interesting.

Because when a customer writes in, something breaks, or revenue changes, you need answers immediately.

We're still early, but it's already become the system I wish I'd had when I launched my first subscription app.

Curious how other founders are handling subscriptions, analytics, and entitlements today. Are you using one platform, or stitching multiple tools together?