The starting point for a new SaaS marketing tool.
We're just getting underway, and the current layout is geared towards getting people to pre-register or get on the notification list.
Does the current copy clearly explain the problem we are solving?
Other thoughts/advice?
Agree with most of the feedback here. The questions asked in the form aren't too many, however for people who know 0 about you or your company any question might be 1 too many.
The thing that wasn't clear for me when going through your main lp was whether you're building a completely new tool for everything (how are you going to beat the current heavy hitters?) or you're combining all my current tools into one dashboard. I had to look at the FAQ on page 2 to find that out.
Other than that keep me posted, looking forward to what's to come!
I think you need to hit the benefits harder. Right now it’s very features focused. But why should people care about those features? How is it going to solve their pain points?
Personally, having separate tools for these things isn’t a pain point for me. In fact, it would cause more frustration to switch from those that I already use. Now, maybe you have a specific niche you’re targeting that feels differently, but it’s something I would investigate before spending too much time and money on developing and promoting this.
Just a quick thought - maybe don't send them to a completely different page to submit their details? Also, you're asking for a decent amount - it would be interesting if you captured email on the main page (maybe a clickpop or just inline email field) and then it pushed them to another page that asked for their interest level etc if you really wanted that information.
Also, I'm not quite sure what exactly you guys solve. Is it an all in one solution? Maybe drop a quick 1 minute video explaining the app with the main pain point and how you solve it.
Yeah, I wanted to have a quick and easy sign-up, but felt knowing more about their level of interest was important. I may bridge that gap with an exit intent pop up that captures just the email.
And good thought on the video - already in the works.
I'd challenge your thinking on that a bit.. if you have their email you can always send a follow up email to attempt to get that information. Would email not be more important for you to capture than risking them not giving you any details? There isn't really an "incentive" for them to sign up in the first place unless they are genuinely keen on what you're offering.
Good point!
It seems like it does a lot for one tool for a marketer. Why does a marketer need to know revenue? Not sure if this is started more toward smaller or bigger teams. I assume smaller teams.
It looks nice but not super attractive. @raustin
Would you consider:
My first thought is — "Is this a jack of all trades, master of none? What will be I be missing by not using best-of-breed products for each type of need?"
While I plan to make each section as robust as possible, the ease of crossover between tools should more than make up for any missing functionality. That and the fact that you can integrate any tools you prefer over ours should further cover those shortcomings.
I think that integration will be critical for someone like me and people who make decisions like me to consider your solution. But only if you make that part of your message, or people might never realize substitution is possible.
#jmtcw
Noted, and thanks. This is V1 of copy, so plenty of room to improve.