The State of Newsletters in 2022
Hey everyone! I run the email newsletter directory InboxReads, and for the past few years I've been sharing an annual review of data gathered via my website to find trends in the newsletter space that could be useful to creators.
You'll find data on the most popular email service providers, the topics users are interested in, monetization models, and comparisons to data from past years. Hope you can find some useful insights!
This is great work Keenen, thanks for sharing.
Thanks for the article! I had no idea Substack had such a large (62%) slice of the pie.
Yea that's wild. I have to wonder if its just the super low barrier to entry for getting started on Substack.
Yeah I'm always surprised at just how many newsletters use it when I look at the data.