The story behind

Binokl grew out of a very familiar founder pain: trying to answer basic questions about runway, hiring, and funding using fragile, hard-to-maintain spreadsheets.

This idea is personal. Every time I built or advised a startup, the same questions came up :

– Can I bootstrap this, and for how long?

– If I raise, how much do I actually need to survive 12 months?

– Will this business make money in that time?

Most founders are great at turning ideas into products, but new to financial and business modeling. The usual path looks like this: download a financial model template, realize it’s either too generic or too opinionated, spend hours afraid to break formulas, and still end up with something that doesn’t really fit your product.

Even when you do get a model working, keeping it alive becomes a job of its own. Updating assumptions, sending versions back and forth, answering “what if we change this?” emails. Time that should go into building and selling.

Binokl keeps your model structured, understandable, and up to date, so you spend less time modelling and more time building, with confidence that the numbers actually reflect reality.