The story behind WishPlace: why I’m building an inverse housing market

Have you ever looked at a building and thought: “I’d love to live there… but it’s probably too expensive”?

Maybe someone inside that building would be willing to sell or rent at a price you could actually afford. The problem is: you would never know.

Today, the only way to discover opportunities is by visiting agencies, checking dozens of websites, or waiting for the perfect listing to appear. And if you own a place, you only find out whether someone wants to buy it, and for how much, only once you decide to sell and publish an ad.

The system is inefficient. Finding the place you dream of often feels like luck, stress, and countless visits to apartments that don’t match reality or the owner’s expectations.

So I started exploring an idea: WishPlace, an inverse housing market. It’s not a product yet, just an idea and a proof of concept.

You simply save the places where you’d love to live, set your basic requirements, and wait. Owners get in touch when the moment is right, privately, through a secure chat, without seeing your phone number unless you choose to share it. Owners, agencies, and residents could also see real interest for each building: who wants to live there, their budget, and their conditions. A more transparent view of what buyers are actually looking for.