The Story of MinionArts

We didn’t plan to build MinionArts. Users wanted us to.

Spandan and I met back in college—built a bunch of weird projects together, failed fast, and somehow always ended up chasing the next rabbit hole.

Last year, we launched MinionMinds, an AI agent that could automate all the grunt work for e-commerce sellers—listing products, running A/B tests, pricing updates, generating reports. Pretty sleek stuff on paper.

Early users came in. Feedback started rolling. But there was a pattern that we couldn’t ignore.

No one was talking about the automation.
No one cared about the dashboards.
They kept saying:

“Hey, this part where I upload a photo and it turns into an ad—can I just use that?”

At first, we brushed it off. That feature wasn’t even core. It was just a creative helper inside the suite. Upload image → prompt → get a clean ad or short video → done.

But those requests kept piling up.
People stopped using the rest of the tool.
They came back just for the visual magic.

That’s when it hit us—maybe we were solving the wrong problem.

People didn’t want automation. They wanted acceleration.
Not “manage your store better,” but “create dope content instantly.”

So we scrapped everything else and rebuilt from scratch.
Just that creative engine, front and center.

We called it MinionArts.

Today, it’s a chat-based tool where you upload an image, say something like “make this into a skincare ad” or “animate this like a cinematic reel”, and it does exactly that.
No layers. No editing. No back-and-forth with designers. Just prompt → asset → post.

We’re now shipping content daily with 30+ early users—founders, marketers, creators, small brands. All folks who just want to move fast without the bottlenecks.

Funny how the thing you treat like a sidekick becomes the whole damn show.