The Technical Founder's Guide to B2B Sales (PDF, 45 pages)
Hey IH!
An ex colleague of mine shared this yesterday. He was the first sales guy at a YC company we worked together at and he knows what he's talking about (we sold CICD for mobile developers). Get the 45 pages PDF from Google Drive: https://drive.google.com/file/d/1K-DJ94G88zn0cWUOY8VTCD8w2Cut_FDE/view?pli=1
1️⃣ Part 1: Building pipeline
- Positioning: Narrow your focus
- Prospecting: Find your potential buyers
- Social selling & content marketing: Generate inbound leads in 1-hour a day
- How to write cold emails that get responses
- Book meetings faster with cold calls
- Put your outreach on auto-pilot by building sequences
2️⃣ Part 2: Closing deals predictably
- Create your first sales process
- Master discovery calls to sell bigger deals, faster, and with higher win rates
- Demos: how to run product demos that sell?
- Speed up the sales cycle by selling with buyers
- Running successful trials and POCs
- Building a business case buyers can’t refuse
- Negotiating the deal
3️⃣ Part 3: Enablement
- Which CRM is right for you and how to set it up?
- What sales tools do you need in the early stages?
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Wow, That's an awesome guide to predictably build Sales pipeline and Revenue
Thanks a lot for sharing pdf document.
I am solo founder doing outbound sales i.e cold email, call, DMs with product pricing $130 per month i.e ACV around 1.5k USD.
Currently I am relying heavily on outbound only i.e email + calls. Do you think cold email + calls is good approach for low ACV saas products? Is there any min requirement for ACV in order to implement outbound sales?
Reason why I asked because I have tried social selling approach but it is very unpredictable and time consuming. Any suggestions?
A general rule of thumb is that under 5k USD ACV then direct sales won't be worth it. UNLESS you can sell with 1-2 touch points.
I'd ask myself:
When you say you've tried social selling what do you mean in specific? :)
I agree that it can be time consuming, but then again when done right you can fit it into just 1 hour a day.
Hope these help!
I recently read this blog: https://www.saastr.com/smb-sales-reps-how-low-can-you-and-your-acv-go/
They have mentioned if you have $99/mo subscription plan you can still do outbound but you should be able to close it in 1 call.
My current cadence is 5-6 emails and 5 calls within 22 days.