The template I used to interview & validate ideas with +200 people 🌍

You finally secured an interview with a stranger - other than your friends, and you're on the cloud!

Finally, insights are coming 🙌

Time passes, and you head into the interview, starting perfectly with some small talk.

But then, blank 😐

You're not sure what to ask: 'Should I ask about my product's future? Or maybe the price? Hmm, or the problems they're facing?'

Thirty minutes later, you leave the call feeling defeated because you didn’t get much insight from it...

If this happens to you, use this template to help guide you confidently through the interview 👇

The goals of an interview are different depending on what you’re exploring.
For me, these chats focused on understanding user struggles and needs.

My template is built from a combination of insights from:

1. A must-read for user interviews: The Mom Test by Rob Fitzpatrick. It shows you how to uncover user needs with as little bias as possible.

2. Another great read: Demand-Side Sales 101 by Bob Moesta & Greg Engle. It helps you understand the user's “job to be done,” so you can align your product and messaging with their needs.

3. Other newsletters, and blogs I came across

So, here it is - my tried-and-tested template that guided me through 200+ interviews -> Template