The top SaaS reads on GTM & Growth
What were the top SaaS reads so far in 2024?
Here's a review of the most clicked-on articles from a SaaS newsletter I run (SaaS Weekly)!
What founders and GTM professionals were reading
Go-to-market efficiencies were top of mind for readers. From wedge marketing to partnership plays, and writing high-converting email flows, the focus was finding levers to pull to drive scalable pipeline creation.
At a high level, the top reads fell into two buckets:
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How to increase the volume at the top of the funnel
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How to improve the stage-to-stage conversion rate of existing leads/ deals
While both levers are important, the latter held more focus as companies look to unblock their existing pipeline.
Plus, there were a few noteworthy themes I tracked:
• Automated & AI-powered outbound paired with intent-based selling is a hot topic right now – as sales teams move off the 'Predictable Pipeline' playbook.
• Media-first marketing also took center stage as companies searched for ways to own their distribution and better capture their audience’s attention.
Here's the list of the most clicked-on SaaS reads in SaaS Weekly.
1️⃣ GTM strategies to reach $250M ARR at ActiveCampaign
- by Kyle Poyar at Growth Unhinged
2️⃣ 5 Real Growth Hacking Strategies for SaaS Companies
- by Ethan Crump at Foundation Marketing
3️⃣ Everything you need to know about partnerships in GTM
- by Maja Voje at GTM Strategist
4️⃣ A guide to the wedge marketing strategy
- by Emily Kramer at MKT1 Newsletter
5️⃣ Try this onboarding email series strategy… it actually works!
- by Elena Verna Elenas Growth Scoop
6️⃣ Community Power: Apollo and Canva’s Winning Strategies
- RevGenius
7️⃣ Kellblog predictions for 2024
- Dave Kellogg at Kellblog
Dive into the full list of reads here.
