I have worked with A/B testing over 3 years and have some experience with it. I have read countless articles about it but never have I come across an article which is succinct and covers a lot of different criteria.
➡️ https://www.alexbirkett.com/ab-testing ⬅️
The article may seem overwhelming or containing literally too much information, but it's the ultimate guide to create A/B tests.
The article is broken down in 3 sections – Basic, Intermediate & Advanced. Posting it here since I found it super impressive. I hope it helps you in some way.