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The ultimate way to write CONVERTING ads. TOP 1% of copywriters use this.

10 years ago I started doing marketing and thought that advertising was about creativity and a non-standard approach.

Although they take place, but

There is an easier and more stable way to create advertising that brings BUYERS:

TOP marketers use templates for advertisements.
I want to show you an easy to use but powerful template (framework):
Important: Approximately 40% of the advertising you see uses it!

You just need to insert data about the target audience and your product into the right places.
As a result, you will get a great ad!


This framework is PAS.
P - problem
A - agitation
S - solution


Here's how it works:

  1. identify a problem that the target audience faces.
  2. agitate problem to evoke an emotional response
  3. present a solution through the product or service being advertised

Example 1: English courses

Problem: Frustrated by not being able to express yourself clearly in English?

Agitate: Every missed opportunity in a job interview, every misunderstood word can set you back in your career and personal life.

Solve: Our school offers personalized English courses that guarantee you will improve your fluency and comprehension in just three months. Sign up now to see a difference!

Example 2: orthopedic shoes

Problem: Do you struggle with foot pain or discomfort when walking?

Agitate: Constant foot pain can lead to more serious joint issues and limit your mobility, affecting your quality of life.

Solve: Our orthopedic shoes are engineered to support your feet in all the right places, ensuring comfort and preventing future health problems. Step into comfort and take control of your mobility again!


How to write PAS ads:
Clearly state the problem your product solves.

Describe the consequences that will occur if it is not addressed + the emotions from these consequences.

Demonstrate your solution: functions & benefits it provides to the client.


Shall we try?
Product: Facebook Ad Generator

Problem: Are your Facebook ads not bringing in customers?

Agitate: Generic announcements result in poor performance, lost money, and cause your business to fall behind your competitors.

Solve: Facebook Ad Generator - will provide you with ads that are tailored to your audience and bring conversions. Make your advertising profitable and gain confidence!

(link in first comment)

P.S.

I hope the post was useful?

Follow me on LinkedIn (https://www.linkedin.com/in/igor1313/) for more actionable marketing tips.

on June 18, 2024