The user growth begins to speed up
As an indie hacker, my product, a browser tab manager extension Tab Deck was launched on July 15th of last year.
Initially, user growth was slow, taking 100 days to reach the first 1k users, followed by 60 days to reach 2k users.
After studying digital marketing in December and putting in the effort, the number of users recently hit 3k in just 40 days. I'm optimistic about the continued growth and increasing popularity of this product.
- 0 ~ 1K -
100days - 1k ~ 2K -
60days - 2k ~ 3K -
40days
The marketing tools that I worked on include:
- SEO:
Similarweb,Ubersuggest - Social Media:
Twitter,Reddit,Facebook - Launch platform:
Product Hunt,App Sumo - Diretory:
Betalist,Betapage,Uneed.best
If you have any suggestions regarding user growth or product development, feel free to reach out.
Hey Robert,
Congrats on the increase on user growth.
As you've asked for suggestions on user growth, I'll share an idea that will help you enormously.
One of the major issues that you are going to face is that you are going to be able to get lots of free users but you'll struggle to convert many of them into paying customers.
This is because, the reality is that, in any target market, only a tiny percentage are actively looking to spend money on a product.
What this means for you is that only a small percentage of your target market is actively looking to spend money on your solution.
The problem is that, not only are these "active buyers" a small percentage of your target market but they are VERY hard to find.
The vast majority of your marketing efforts are going to fall on the ears of those who aren't actively looking to buy your solution.
They might well be interested in trying it out, becoming free users etc. but they aren't going to spend money. This is why so many startups using a freemium business model end up failing - they get lots of free users but they don't convert into paying customers.
Of course it is entirely possible to build a successful business off of targeting only active buyers but it's very hard. It's like trying to swim a mile against a strong current - the vast majority of people who attempt it will fail. The few that can are the exceptions.
As an indiehacker, it's therefore not advisable to spend your time trying to find and sell to active buyers in the market.
It makes the most sense to be able to convince those not actively looking to buy your solution right now that they need to buy now and from you. After all, your marketing efforts are already reaching these people.
The question is then, how exactly do you do this?
If the only thing you are selling is your product then you're not going to be able to do it.
The way to do this is to sell them an entirely new belief system. How exactly one does this is a super long topic (and this reply is already long enough) so I'll just link you to a website that explains this in detail with tons of examples of explanations - www.thebluntmethod.com.
Best of luck!
Best
Chris