Thematic - Need feedback on new website and onboarding experience

Hello @justinvincent,

thank you very much for the feedback, I appreciate it!

Today, modern/digital investors (especially millennials) are facing a gap between apps like Robinhood, which do not provide enough data for the investor to make informed decision and old-school financial software, which are too complex and expensive to handle for an average user.
Robo-advisors provide a few predefined options for investors to choose from, and main complaint is lack of personalization and people do not understand well enough what's inside their portfolio.

All this comes into play especially when investor has a certain requirements, whether they are ethical, sustainable, risk or budget ones.

This is why we have built Thematic.

With Thematic our goal is to enable investor to "say" for example:
"I want to invest $500 in companies that are curing cancer, but I want to avoid companies that are testing on animals. I am comfortable with low volatility and I only want to include companies that have healthy fundamentals"

Then, Thematic finds the options for you based on that input, whether the options are companies, ETFs that have a significant matching score with your input, or bundles (combinations of companies with different weightings).

This way, instead of researching by yourself, or paying an advisor a hefty fee, you cut through thousands funds and companies and narrow down your options to invest in seconds, while still having clearly presented indicators and data to decide.

At that point, you can create portfolio you understand and invest with your broker account.

As far as the price is concerned, we wanted to adjust it so that it is affordable for an average digital investor (e.g. someone who uses Robinhood trades commission free), but we also see a revenue stream from businesses (brokerages and advisors) that want to streamline their customer service and provide personalized investing to their clients.

Your feedback is noted, and I would love to hear more of your thoughts!

Best,
Dzanan

Thank you @Mahow
I appreciate the feedback and the advice, we will keep an eye on that.

Best,
Dzanan