4
3 Comments

There is such a thing as healthy competition, and yes, it can work in your favor.

Competition is something we all face, but it's something that can be used to our benefit. If your competitors have 100 customers and you have one, that's a great start. Building consistent customer relationships draws more people to you than necessarily having feature parity or out-competing on features alone.

A few things to keep your chin up about:

  • you built your solution, you know what it is capable of (great things no doubt!), your competition could go belly up at any moment and you'd suddenly have 100 new customers
  • sometimes being the little guy in the competition can spark an ingenious great new feature or capability that you can rock your competition with
  • being the smaller competitor right now allows you to be nimble in the market; you can pivot and add a new features before it's even on your competitor's radar
  • features are only one component of the relationship you want to build with your customers; having great docs, fantastic support, being willing to delight your customers, better UX/UI ... these are all battlegrounds on which you can beat out your competition

Bottom line: don't let the fact that there's competition in the space get you down. Healthy competition can bring out the best of your resourcefulness and idea-making-machinery, and that's where great products are born!

on February 27, 2022
  1. 2

    Exactly! This is what motivates me most! I've been building yet another scheduling tool.

    https://cashew.events - try it out! get all features for free as an early adopter!

    I'm stoked to get this far in the project, nothing will stop me now! So much momentum! keep going! Yeeew!!!

  2. 2

    Competitors = validation, data, knowledge. There are so many things you can learn from them. Embrace your competitors, don't fear them. ;)

  3. 1

    Also, it’s a good marketing tactic if you think you’re better in specific parts compared to your competitors.
    Eg Richard Branson purposefully sought confrontation with British Airways because he believed their service was crap.
    Marc Benioff (Salesforce) sought confrontation with the biggest player delivering traditional on-site software, vs his flexible Saas model. (Forgot the name).

  4. 1

    This comment was deleted 3 years ago