There's no marketplace for SaaS licensing or white-labeling — so I built one
Let me paint two pictures.
PICTURE 1: THE SELLER
You're a solo founder. You built a project management tool. It's doing $8K/month. Life is good.
Then you get an email: "Hey, we're a construction company. Can we license or white-label your software for our industry?"
You think — wow, that's extra revenue I never considered.
But then what? Where do you find more buyers like this? You can't. There's no marketplace. So you go back to focusing on subscriptions and forget about it.
Meanwhile, that licensing and white-labeling revenue you could've unlocked? Gone.
THE UNTAPPED GOLDMINE
Here's what most SaaS founders don't realize:
Your product can be sold once through subscriptions. But it can be licensed or white-labeled unlimited times — to agencies, regional entrepreneurs, vertical players, and more.
• An agency wants your CRM for their 50 clients? License deal.
• Someone wants to launch your tool in Brazil under their brand? White-label deal.
• A niche player wants your booking system for the dental industry? License deal.
One product. Unlimited licensing revenue. No extra development.
But founders miss this because there's nowhere to find these buyers. They don't know you exist. You don't know they're looking.
PICTURE 2: THE BUYER
You're starting a SaaS for real estate agents. You need a CRM, scheduling, and client portal.
You could build from scratch — 6 months, $50K, and endless headaches.
Or you could license or white-label an existing product, rebrand it, and launch in weeks.
But where do you find SaaS products available for licensing or white-labeling?
Google it. You'll get SEO garbage.
Ask on Reddit. Random suggestions.
Cold email founders. Most don't reply.
There's no single place to browse, compare, and choose.
THE GAP
Sellers have products that could be licensed or white-labeled — unlimited revenue beyond subscriptions.
Buyers want proven software to license or white-label — faster and cheaper than building.
Both sides exist. Nothing connects them.
Flippa? Acquisitions only — you sell everything.
Brokers? $500K+ deals and 10% fees.
MicroAcquire? Same — full sales.
No one built a marketplace for licensing and white-labeling.
SO I BUILT IT
LicenseSaaS — the first marketplace for SaaS licensing and white-label deals.
• Founders list their products (free to list)
• Buyers browse, compare, and inquire
• Deals happen without awkward cold outreach
You keep your product. You keep your existing customers. You just add a new revenue stream.
I just launched and I'm looking for early sellers to list their products.
If you have a SaaS and want to unlock licensing or white-labeling as a revenue stream — check it out: www.licensesaas.com
Would love feedback from this community:
1. Would you ever license or white-label your product instead of just selling subscriptions?
2. Have you ever wanted to license or white-label someone else's SaaS?
Let me know 👇
— Arefin
