They paid. Then asked for a refund before opening the app. Now what?
Day-2 refund request.
They never opened the product.
Be honest — what do you do?
A) Full refund, no questions
B) Refund, but ask what stopped them
C) Offer help / onboarding call first
D) Partial refund or credit
E) Decline — sale is final
Second check: why do most early refunds happen for you?
A) Impulse buy / wrong buyer
B) Confusing onboarding
C) Expected something else
D) Found a free alternative
E) Still figuring it out
Drop your product below:
• name
• one-liner
• link
If you want more indie makers to find it, list it here:
https://www.indieneed.com/submit
Upvote if you've sat on a refund email longer than you'd admit.
I’d separate the outcome from the learning: issue the refund promptly to protect trust, then ask one optional diagnostic question (unclear value, setup friction, missing feature, or timing). Instrument checkout → welcome → first-success, and add a short guided checklist before offering a call. If the drop-off is before first value, improving activation will teach you more than trying to persuade a refund request.