Things that are underestimated by Indie hackers, even though this strategy has the biggest impact on SEO
Hi Indie Hackers
I just want to share about fundamental SEO that we still have misunderstanding about it. A lot of indie hackers talk about Domain Authority, Page Authority, Backlink, etc. But rarely talk about this fundamental topic. Topical Authority.
What is Topical authority and Why is it important ?
Topical authority in SEO is a website's credibility as a trusted source of information in a specific subject. It gauges how search engines and users view the site's expertise. Strong topical authority leads to higher search rankings for related keywords. The more informative and comprehensive articles you create about a topic, the more search engines, and readers will see you as an expert. We can say topical authority lienar with your brand.
I give you example
- Nike have expertise on : Sports apparel, footwear
- Bloomberghave expertise on : Finance, business, global news
- TechCrunch have expertise on : Tech news, startups
Since they are want to called expert in their niche, they created content that super relevant with their niche. For example TechCrunch they are want to known with Tech and startup news portal, so they created all content about Venture Capital, Startup, Funding, Pitch Deck, and any topics that relevant with their niche.
With this relevant topic it will make credibility for the website. So when you find information about startup, you will have trust in techrunch than others unknown website, even they have same news.
This mechanism also works in search engine. More expertise you in your niche, they will prioritize you on the ranking. This is align with Google E.E.A.T (Experience, Expertise, Authoritativeness, and Trustworthiness) ranking factor.
How you can build Topical Authority for your website ?
Its boring task actually, but it is fundamental for your content strategy. Follow step by step below :
- certain your niche, it's big topic that you want to cover
- create structure of subtopic or sub subtopic around your niche
- keyword research for each topic or subtopic you want to make a content
- create content depth around the topics/subtopic/subsubtopic you are covered
PS.
Build topical map is take so much time, so i build https://searchoptimizer.co (on development) for you if you want to boost and level up your organic traffic with SEO without take much time on finding relevant topic, research low competition keyword and categorize content for your niche.
I will give free access first 50 registrants once it ready.
register waiting list here :https://searchoptimizer.co
Cheers
