Things we did to improve our email open rate from 9% to 52% 👇

We send mails at LaunchPedia every week where we talk about product launch tips and our product announcements. Last october, our mails started landing in spam and our open rate dropped to 9%.

We were disappointed as mails were one of top sources for sales. So, we started working on our deliverability rates.

We did these things that helped our mails to landed in updates again and improved our open rates

1. Pivoted to text-only newsletter

We removed links from the newsletter and started sending text only newsletters, as mails with lesser links will have higher chances of landing in the updates folder.

2.⁠ ⁠Added numbers in the subject line

Numbers make the subject line more interesting as numbers help us to stand out from the other newsletters. So, we added numbers to almost all of our subject lines.

3. Fewer capital letters & emojis in the subject lines

From our experience, we understood that Gmail doesn’t like using too many capital letters and emojis in the subject line. Whenever we used emojis, our mails landed in promotions instead of updates. So, we stopped using them.

4. Warmed up our domain by sending emails to highly active subscribers frequently

When your mails land in spam, you need to warm up your domain and improve your domain reputation. And to improve your domain reputation, you should have good open rates, people replying to your mails and less unsubscribe rates.

So, we picked subscribers who actively interact with our mails and sent mails to them initially. As these are highly active guys, they are most likely to open our mail and less likely to unsubscribe. This improved our domain reputation a lot

5. CTA that encourages subscribers to reply back to emails in exchange for a free bonus

We asked our subscribers to reply to the mail if they want our guides/list for free. This helped us improve our domain reputation

Example: Reply "email" and we will share readymade templates for these 3 emails.

That’s it guys, With these efforts, our mails landed in updates and our open rate grew to 52%. I hope these will help you if you’re looking to improve your email open and deliverability open rates.