This Bug In Babel Devastated JS Packages For 2 Years! Did It Affect You?

A little bit about the making of the video.

I got an idea to make a video after watching this video on youtube: The A.I.D.A. Method by Clark Kegley. He's broken down the method into 4 steps: Attention, Idea, Desire and Action. There's always a technique to everything: martial arts, sales, relationships... When you're a pro at something, it's natural to you, but when we first learn, we need a set of instructions to repeat to complete the task. So that's why I really liked his approach as it gave me a framework to work with:

Pattern interrupt - do something unexpected at the camera, shout, get really close, etc. I applied it by making a quiet intro scene, and then started speaking on the opening video player "are you about to install babel? stop stop what you're doing right now and listen". I thought it was also an interesting effect to play it like it's been done on a computer screen.
Idea - after getting attention, you need to continue engaging with the audience but you need to give them information since you can't just keep shouting or doing silly stuff any more. Here, I start asking questions like did you know that you're wasting hours on installing babel, that it's got bugs, and that maintainers are getting paid 10s of 1000s of dollars while not fixing dem bugs.
Desire - we're all humans and we're all emotional very much. Every sales person knows that he/she needs to engage with the subconscious brain which isn't necessarily logical. By invoking feelings, we can relate to customers better and our message will resonate with them stronger than information from the idea stage. So here I asked, if you wanted to create packages quickly, without dependencies and TypeScript-free. Some people do have these needs and it helps to build a rapport with them so that they feel interested to watch the video.
Action - that's just a call to action, at the end of the video as a nice wrap-up to what'd been discussed. There's no point in making a video if you don't have a clear goal of what you need to achieve (even to just get someone to subscribe), unless you're like a youtuber with a 1m audience who just does it for kicks and monetisation via ads, but that's obviously not me. So I need subscribers and I tried to intrigue people about part II, in order to see which they need to subscribe.

I made the video about half a year ago, and as my first experience in doing such a thing it was a lot of fun. To get started, I wrote a script down in a notebook and literally memorised sections of it between takes. That's quite painful, but that was the only option. It's actually pretty damn hard and I had to make 5-10 takes sometimes, but it's good I exercised my memory previously with poetry and other random scripts ("you're now standing on the banks of Mudchute, built for the Millwall Dock Company in the 1870s, ...", can't actually remember it now ☹️). To hold the camera, I bought a windscreen mount and attached it to the wardrobe. Then just recorded with the IPhone 6 front camera so the quality isn't great but it'll do.

Image of notepad

The editing was fun, too, especially inserting random clips. I do love a meme and there's plenty of room for imagination on how to insert one or two in the process. When you watch films, you'll start picking up relevant lines that can be used in videos (or even plain blog posts). The original production was 46 min lol and I finished about 6 months ago but then switched to other tasks leaving it for better times. And then finally I listened to the webinar https://www.youtube.com/watch?v=4Cedp7jAyNE give product demos that sell - where Steli Efti advises to make demos short saying that you'll lose people's attention after 30 min. And having subscribed to many youtube channels, I too noticed that my limit was about 15 min after which videos would bore me. So yes ofc 46 minutes was a bad idea, but it's good I recognised I could split it into 3 parts. I like how when you have a long-stretched plan but you carry on working and it becomes sort of a quest when all pieces of the jigsaw puzzle come together and you get hints along the way on how to execute your ideas well. I guess that's just me starting a business for the first time which is very spiritual and might not work for more pragmatic sane peoples.

Say something nice to ludd…

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A little bit about the making of the video.

I got an idea to make a video after watching this video on youtube: The A.I.D.A. Method by Clark Kegley. He's broken down the method into 4 steps: Attention, Idea, Desire and Action. There's always a technique to everything: martial arts, sales, relationships... When you're a pro at something, it's natural to you, but when we first learn, we need a set of instructions to repeat to complete the task. So that's why I really liked his approach as it gave me a framework to work with:
1. Pattern interrupt - do something unexpected at the camera, shout, get really close, etc. I applied it by making a quiet intro scene, and then started speaking on the opening video player "are you about to install babel? stop stop what you're doing right now and listen". I thought it was also an interesting effect to play it like it's been done on a computer screen.
2. Idea - after getting attention, you need to continue engaging with the audience but you need to give them information since you can't just keep shouting or doing silly stuff any more. Here, I start asking questions like did you know that you're wasting hours on installing babel, that it's got bugs, and that maintainers are getting paid 10s of 1000s of dollars while not fixing dem bugs.
3. Desire - we're all humans and we're all emotional very much. Every sales person knows that he/she needs to engage with the subconscious brain which isn't necessarily logical. By invoking feelings, we can relate to customers better and our message will resonate with them stronger than information from the idea stage. So here I asked, if you wanted to create packages quickly, without dependencies and TypeScript-free. Some people do have these needs and it helps to build a rapport with them so that they feel interested to watch the video.
4. Action - that's just a call to action, at the end of the video as a nice wrap-up to what'd been discussed. There's no point in making a video if you don't have a clear goal of what you need to achieve (even to just get someone to subscribe), unless you're like a youtuber with a 1m audience who just does it for kicks and monetisation via ads, but that's obviously not me. So I need subscribers and I tried to intrigue people about part II, in order to see which they need to subscribe.
I made the video about half a year ago, and as my first experience in doing such a thing it was a lot of fun. To get started, I wrote a script down in a notebook and literally memorised sections of it between takes. That's quite painful, but that was the only option. It's actually pretty damn hard and I had to make 5-10 takes sometimes, but it's good I exercised my memory previously with poetry and other random scripts ("you're now standing on the banks of Mudchute, built for the Millwall Dock Company in the 1870s, ...", can't actually remember it now ☹️). To hold the camera, I bought a windscreen mount and attached it to the wardrobe. Then just recorded with the IPhone 6 front camera so the quality isn't great but it'll do.

The editing was fun, too, especially inserting random clips. I do love a meme and there's plenty of room for imagination on how to insert one or two in the process. When you watch films, you'll start picking up relevant lines that can be used in videos (or even plain blog posts). The original production was 46 min lol and I finished about 6 months ago but then switched to other tasks leaving it for better times. And then finally I listened to the webinar https://www.youtube.com/watch?v=4Cedp7jAyNE give product demos that sell - where Steli Efti advises to make demos short saying that you'll lose people's attention after 30 min. And having subscribed to many youtube channels, I too noticed that my limit was about 15 min after which videos would bore me. So yes ofc 46 minutes was a bad idea, but it's good I recognised I could split it into 3 parts. I like how when you have a long-stretched plan but you carry on working and it becomes sort of a quest when all pieces of the jigsaw puzzle come together and you get hints along the way on how to execute your ideas well. I guess that's just me starting a business for the first time which is very spiritual and might not work for more pragmatic sane peoples.
Ned Ludd

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6 years ago
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