This common copywriting mistake will ruin your copy…

It’ll make people:

…and make your conversion rate fall faster than Joe Biden riding a bicycle.

What’s the mistake?

👉 USING UNTESTED ASSUMPTIONS IN YOUR COPY

Just because you assume your customers are interested in [X] benefit/feature — doesn’t mean they actually are.

And if you build your copy around untested assumptions…

Then your copy might not resonate with the reader.

And if your copy doesn’t resonate with the reader, they’ll quickly write you off as a bad fit — and continue looking for other solutions.

So listen to your wife and stop always assuming shit.

Instead — start talking to your customers.