This is how the Idea>MVP>Validation happens.
Joe and Brian had been in San Francisco for a few months.
They had no money to pay rent.
So they decided to rent out the loft, they lived in.
To people attending a conference that was happening in town.
They knew hotels get fully booked and some would need a place to stay.
They set up air mattresses on their floor and started advertising online.
BTW, if you haven't guessed it yet. You know them as AirBnB.
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