This is my plan to send a catalog full of cool internet brands to 50,000 US homes.

For the last several months I've been working on a side project with that is reaching its make or break point in a week...Curious about anyone's experience with direct mail for their e-commerce products?

TL;DR: I'm starting a direct mail catalog for internet brands, I wrote a detailed blog about my experience so far: https://alexblumenstein.medium.com/this-is-my-plan-to-send-a-catalog-full-of-cool-internet-brands-to-50-000-us-homes-42fc28c7ecba

The Plan: To send a catalog full of cool internet brands to 50,000 homes.

Why mail?

Mail Stands Out: Direct mail was once a dominant form of advertising but has taken a backseat to online ads. Now digital devices are crowded while mailboxes are mostly empty. Boomers are nostalgic for the catalog and millennials treat mail as unique and important.

Mail is Trustworthy: Print advertising has demonstrated in surveys to be trusted by 82% of readers, compared to 25-65% online.

Mail Converts: 30% of respondents to another survey say they looked up a product online after seeing it advertised in print.

I’ve reached out to over 1,000 brands, now we have two weeks to get enough to commit to make the project viable. It’s make or break.