'This is revolutionary’: new online bookshop unites indies to rival Amazon

I saw this and I was overjoyed to see a successful solution in motion and already expanding internationally.
Someone needed to come up with a way to save indie stores against the juggernaut and it's so empowering to see someone doing it right.

I try to avoid Amazon where possible but not exactly being wealthy, it's hard to pass up on the lower prices.

I've already switched my bookmarked books from Amazon, over to Bookshop.