This is the third iteration. How can I improve Shreddo's landing page?

Hi !

I can give some layout feedback.

The hero
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For example, the hero just shows the pitch. I would use some scaffolding there so the visitor sees your video without scrolling.
Like, text and cta on the left and video on the right.

First Section
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Instead of using the whole with for text and image a I would use cards right there. So the visitor sees it all in once.

Here is an example that I did to a customer:
https://dribbble.com/shots/7888376-Working-on-some-cards

The image on top of the explainer text.

The three last columns.
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Give that section a bg color and wrap them on cards too.
I would recommend height:100%; to all cards

Footer
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There's to s of ways.
Look in https://saaspages.xyz/blocks/footer/by @volkandkaya for inspiration.
.
I can help you out for the cards if you need to.

Have a good day

Great layout... while you provide nice clear descriptions of what it does I think it might help you if you tell people why they need it or even who it would benefit... why do I need a checklist hub? (on a personal note for me my checklist hub is the notes app..your landing page did not make me think it might be something I need-conversely as a freelancer with multiple projects running all the time I would consider using the tool to better manage them all in one place... etc)

Hi Kerem, I'd say the landing page is fine. I understood what the software does right away. My question is how does this beat pen and paper, with a magnet on the fridge? Or even the notepad app in my phone? I can't see how the experience of building a "workflow" (oh my, what a big scary word for the uninitiated) on Shreddo would surpass the experience of doing it manually.

Maybe if you can actually hook this up to do ACTUAL tasks via APIs (like turn off all lights before leaving for vacation for a smart home, or delete all spam mail in your inbox, or something), I might be interested. But just a static collection of text?

Hi Kerem,

The other folks have a point. The word "Workflows" didn't resonate with me. I thought this might be about automation services like Zapier, etc.

But then I scrolled and saw that it's about personal checklists, things to do in an order, repeatable instructions for yourself, etc.

Here's the thing: you've got competitors!!! Not only did a friend of mine want create a similar product to document multi-step processes in a single app, but more importantly, people have a bunch of existing ways to track lists. Their mish-mash of existing approaches are probably good enough.

But: I'd ask this... What about their existing approaches would qualify as a struggle? Is it sharing an instructions list with someone else? Is it related to accountability, delegation? Is it that keep copy/pasting a list into a new document?

No pain, no product. But even if you find pain, if their existing solutions are good enough, you don't got a product either, because their existing solutions are like a very strong gravity well, pulling back toward "non-consumption".

Here's an article to show what I mean:
https://sharpen.page/jtbd/changing-orbit-selling-your-idea/

But, back to your landing page: if you do have a struggle and the existing approaches are no longer good enough, I'd just make the first 2 first screens about showing the visitor not your product, but their own struggle. Describe the struggle they're currently going through. Make them nod in the satisfaction that you understand them. Then show them another way forward with your product.

I don't know what a workflow is so nothing on the website was there to grab me.

"The library for your workflows"
"We store your workflows and make them easy to navigate,
so you can stop worrying and reduce your mental load."

I don't know what this means. What is a workflow?

Your goal for this should be to get someone to watch your first video. How can you entice them to take that next step?

Later on you use "Use the power of checklists for everyday tasks"

This is a bit more meaningful for me. So you're a to-do list, but sort of 'upgraded'.

How about something like "unleash the power of checklists" as your main header text?

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Then focus on the benefits of having these workflows. Most of your users are probably using a task list app of some sort, so I would make the main focus -- why would I use a workflow if i'm already using a task list?

i.e. More peace of mind, a more organized life, lower cognitive load, better decision making..

Make this more clear, and really focus on the difference between task list and workflows.

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Are you focusing on teams or individual users? It's not really clear.

Getting step by step instructions is not that helpful/useful for me as a user, but would be helpful in a team setting.

I guess if you wrote, "get your next task only" that would be more applicable to users who use a GTD system, but the text should be quite different for individuals, imo.

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Additionally, you should think about the kind of user who would use these workflows, and what type of pitch would be meaningful to them.

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Trying this out, when I add a task, it says "Inherits privacy" No idea what that is. When adding a comment, what's the point of the Preview when I can already see what I'm typing, lol. Maybe when I click Start, would be nice to be able to enter a comment or notes in-case something came up or I remember something. I just have a Prev and Next. Landing page looks fine, like the video, which made me try it out.