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27 Comments

This is why you can't find a technical co-founder

You are mispricing your idea.

Consider this from another thread:

I've spoken to countless amounts of tech guys on here, via email, messenger, or even in the comments and it all goes so great and then [...] speaking to them for weeks about the project, telling them every detail

Your idea may have been great, but once you've given it to someone else, it's probably worthless. They can run with it, taking 100% of the equity instead of whatever your offer was (Isn't this the story of FB?)

Unless you are bringing something else: your own technical skills, patents, crucial domain knowledge, existing customers, or an investment, you'll find it difficult to justify a significant equity for yourself.

So, bring something other than just an idea and price the idea itself at $0, even if that seems unfair to you. If your other contributions start after "launch date", that's when your vesting should start too.


BTW, this is why I'd be happy to share some of my own ideas for free: https://www.indiehackers.com/post/is-there-a-portal-for-product-ideas-problems-to-solve-5c01bd27cd They may be great, but their market value is $0.

on May 10, 2020
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    There might be more reasons...

    E.g. "I have an idea! You build everything and I will give you a 5%." Sure...

    An idea is worth nothing if you can't prove it and you can't build it.

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      Couldn't agree more

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      That's mispricing your idea: thinking you can negotiate 95% of equity for it.

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        Agree.

        Tech people get that a lot. Being offered a ridiculous percentage to build everything just because the other person had the idea.

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          drives me nuts

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    I'm technical and I'll say this: technical people who don't understand or appreciate the value of a non-technical partner or the amount of non-technical work it takes to build something of value isn't a partner that you want. Might as well just offer them contract work.

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      The non-technical founder needs to explain what they are bringing to the partnership. Do they have connections? or marketing skills? or product design?

      Technical people are more than happy to take up contract work by getting paid in money than get together on an idea that's not validated, with a partner who doesn't bring anything to the table.

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        As an eng in SF, I constantly get bombarded with LI msgs asking to be a founder when what the person really wants is a a coder to work for them for free. This line of thinking is incredibly frustrating but pretty easily detectable. Coders deserve the respect of being treated like an equal and not a tool.

        But I also think that non-technical people deserve to be treated the same. As someone who mentors bootcamp grads who've gone to become software engs here in SF, people who have not been immersed in a eng culture most of their working lives have significant advantages over someone like me. From my viewpoint I see them bringing many things to the table: communication, empathy, leadership, ability to build, maintain, scale business relationships, and likeability. I think those are pretty important b/c you need to talk to customers and the initial ramp up time for that skill seems to be a lot longer for engs than for non-technical people that are pretty used to this sort of thing.

        But there are some rare cases in which some people are blessed with both skills at a high level... ah to be them.

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      This. If somebody doesn't understand the non-technical aspect of the business from the abstract perspective, I would never roll with them. Same thing as I am expected to understand some technical aspects or even help on design / front-end / infra setup etc.

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        I think I've come to appreciate non-technical people as I've gotten older. And in the same way I've come to realize that being able to code doesn't really make you special, nor is it a skill with high barriers of entry as it used to be.

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          I think the general problem is that the internet business becomes commoditized. A lot of smart people competing on the same markets. Execution on the business side then becomes super important and the best is probably to pick a B2B space where you have insights/contacts. That being said, I have huge respect for programmers and knowing how much time it takes to perfect the craft, I would never underestimate the value brought to the table. I just feel like a lot of people in this community still operate under the impression => lets build it and users will come. Business side is very important, just the value of a co-founder comes slightly later after the MVP is done but once you start scaling, things like HR / Ops / BD take a loooooot of time as well. Anyhow, its always the balance of understanding. I feel like I never had a problem finding technical people, but rather the ones that will stick during hard times and having a proper human connection is something which is even harder.

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            I get it, mutual respect is hard to find. Proper connection is even harder.

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      Very true!

      Are you looking to jump on a project? Got a great opportunity for a techie...

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        No thank you but I'll make sure to follow your journey

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      This comment was deleted 6 years ago

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    I started working with my current partner just because it was fun doing stuff together. When our first big client came around it was clear immediately he was great at managing people. Then I realized we're only partners, because he also managed me. I'm difficult :D

    Most "idea" people I turn away, because I've got ideas myself. What makes yours special? Show how close you are to success. Get me exited. Prove your worth and I'll bring mine to the table. Or rather, show me that we match. Ideas are not worth much to me and if that's all you're concentrating on.. well, then I see no value in any of what you're saying.

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    Here is an old Dilbert cartoon on the subject. https://dilbert.com/strip/2015-09-11

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    Unfortunately, this is what I come across all the time. The last one was the best.
    Here's my million-dollar idea. I am going to GIVE you the opportunity to develop this whole thing out. Once we start earning money, I am going to give you a salary and become the first employee, how awesome is that?

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      Lmao but did u get a chance to wash their car. If you want a good laugh, google around for modern health (yc company) lawsuit and read the prosecution's statements

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    There are tons of things you could do as non-technical founder before even speaking to a technical person. You could have talked to a dozen of people in and outside your network to validate the idea, so it has more flesh to it. Be careful to document everything, even record calls (with zoom or similar) for example. If you show THIS to a technical co-founder, he or she will be impressed that you put in the time already. If you just come up with an idea and you still work full-time for a well paid job, there is almost no authenticity in your request.

    Best is if you have actually worked on the idea a few months beforehand. Cobbled together a website with a website builder, you setup a domain and are collecting email addresses. Once you got the co-founder on board, keep working. Write articles, cold call or cold email people and keep talking to potential customers. There is so much work you could do.

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      yeah that would work with me, good ideas here

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    I like to reframe it like this:
    Find cofounders who share who you're helping. Not just a great idea. because most ppl who run businesses know... it takes a few tries. A few iterations.. or thousands... to figure out what the build. As long as you know who you're building a solution for.. you'll get along.

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    This post seems to assume that people bringing ideas are only offering small amounts of equity, in general. Is that what others are seeing? I'm coming with an idea and offering to do the continued user research and business development and equally share equity with my other cofounders. I would not have thought to try and keep 95% of the equity...

    Still having trouble solidifying a partnership. Perhaps I've got different problems with my offer?

  9. 1

    I just wrote something like that on a blog post that's going live tomorrow. Something that I notice by a lot of non-technical co-founders when they approach me, is as you said, they often don't tell me what they do. They don't say "You are a coder, I'm awesome at marketing or sales.", they say "You are a coder, I have an idea". We all need to bring something.

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    But he was offering more than an idea ....

    Hidden in comments of the OP (of the guy you quoted):

    I have pre validated it with sign ups ready to use the product on launch and I have a good amount of content marketing and social followers who I can push the product out to.

    So why didn't it work out?

    Comment by @hshidara is an interesting view. Maybe technical founders often mistake the challenge.

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    Hahaha that brutally true..

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      Some rare ideas are very valuable, and people do "steal" them. HarvardConnection comes to mind.

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          Oh come on, read about this case. Zuckerberg was sued for not following his contract, not for stealing ideas. Stop spreading myths -_-

          I never claimed he was sued for stealing ideas. Rude and bizarre comment.

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