I think TikTok and Instagram Reels are the easiest and fastest way to market your startup these days.
TikTok still makes it easy to get organic traffic, even though it has been around for a few years. I have a 5-year-old Youtube channel with >200k subscribers which doesn't convert as well as the TikTok account I made for my startup TutHub.io just a few months.
I'm excited to see where this is going if I keep uploading a clip every 1-2 days. Creating these short videos is not a ton of effort.
I just released a Youtube video where I show the traffic increase I got from TikTok and Instagram Reels and how I approach these platforms right now (What kind of content I create etc).
I'm not super successful on either platform but I think this is what makes it so interesting because my results are realistic. I'm not a marketing genius and I'm not comfortable doing goofy stuff on camera.
I hope you like the video:
https://www.youtube.com/watch?v=imsIOYzOqg4
PS: Please don't judge the low views on my recent Youtube videos. My channel basically died after I stopped creating programming tutorials. But that's okay since my goal is to create a real tech startup instead.
Nice! Good traffic from 20k views is good!
You should join our Group here on Indiehackers
https://www.indiehackers.com/group/indiehackers-on-tiktok
thank you