It should be a good thing, to start a productive year with a post about the project that failed last year.
Let's story begin. A few months ago, exactly right after the almost whole world had been locked in their apartments I decided to spend some time on any new, fresh ideas. My previous experience was from software architecture and development with a wide range of roles and projects. So, I don't remember the moment but somehow, I got a question in my head:
"How marketers search for trends and measure their success(or not) on TikTok?".
Hmm... interesting, getting answers from data is always was interesting for me, and TikTok has so much noise and grows so crazy fast. So, let's do that quick! The next step was almost right, and I did some research, found competitors, worked on a few interviews with potential customers. A week later, everything looks promising and I was full of optimism about the idea.
Want to cut my original post here, and go directly to the most important part of that post, the lessons. Here is a simple list of the 4 most interesting, I think.
So, that's it. I know it looks too obvious, right? We all know about that and often read something like that and still make mistakes like these.
The full version is on https://vladiworks.com/blog/toki-is-now-closed/
Thanks for reading!