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Three marketers. Three continents. One goal: help marketers win with AI

We’re three marketers from Europe, the UK, and Asia. We met in a bar in Europe and compared notes. Same theme everywhere. AI pressure. panic decks. targets slipping. job anxiety.

So we built "mostly-human. ai".
A free weekly newsletter for marketers who want outcomes, not hype. short reads. tested prompts. playbooks you can copy.

What you’ll get each week:

  • one problem. one tool. one playbook.
  • before and after examples with the exact prompts and guardrails
  • a 5-minute checklist to ship today

We’ve already published a few from real AI guides.

  • Brand guidelines for AI outputs.
  • How we fixed generic AI copy with a better brief.
  • The $10k prompt breakdown.

We’re building in public.

Yes, even after decades of marketing this seems exciting as well as nervous. So sharing here for feedback and support.

Link is in the first comment. We are just getting started, any feedback would be lovely for our journey ahead.

with love!

on August 27, 2025