Three things that helped me gain my first 10 paid users

Hey everyone! Recently I publicly launched my logo design tool, Typogram. Here are a few things that helped me get our first 10 paid users.

Writing a newsletter

This is great for building supporters from the very start (even when you don't have a product), and I recommend all founders try this. Initially, I was worried I couldn't keep up the consistency required for newsletters. But on most days, I didn't have many problems coming up with topics to write about. Writing to an audience also helped me stay motivated.

Sell a No Code version of a product feature to test monetization

We created No-Code versions of our core product features and sold those on Gumroad to test monetization. We did this before launching Typogram publicly to see if the idea was worth pursuing before coding.

Engineering as marketing

This helped us a lot in terms of getting users interested in Typogram. As a two people operation, we don't have a big budget for ads. We are builders and craftsmen, so we made indie side projects to generate buzz for Typogram. This worked - these side projects generated referral traffic to our product, and we gained paid users. We plan to keep working on SEOs for these projects so they stay helpful as marketing tools.