It’s been about 2 weeks since Microconf. (It’s a great experience for those who are on the fence.)
The biggest takeaway for sure was to get something out. Simply put, make a sales page and promote like crazy.
That part was easy.
The hard part was the “promote like crazy.”
So, wrote up a huge tutorial on how to make the product from all the discrete pieces. I also offer a fully designed version at the end of the post.
The real promotion part began. I started sending emails to the companies that made the products that I used in that tutorial. (Adafruit, Particle, Silicon Labs, AMS, Honeywell)
People, turns out, love it when you use their stuff. And they’ll share accordingly!
The cool thing?
I got my first sale a few days ago during the initial push. It felt.. awesome. Nothing is more motivating than that first purchase.
Now, I’m still pounding the pavement to get eyeballs. Different forums. Different blogs. Everything.
So, the question related to all of this is:
When do I reduce my marketing efforts so I can move on to the next project/iteration?