ThriveDesk soft launched - $20K+ sales in 5 days & $0 in marketing

Bootstrapped, 11 months of development, no money coming; you need a strong nerve for it. Being an entrepreneur for very long time, I believe I developed such nerve :)

We wanted to perfect the system every way possible. I know, this is not the ideal way to launch but we wanted to make an impact from the beginning.

Finally, we decided to do a soft launch and open for only 5 days! Here is the stats:

💰$20K+ Sales
📢 $0 spend on marketing
📈1.5K visitors on website

Many of our customers preferred two/three split payment options for our $750 plan + few country peoples preferred offline payment. That's the reason you see $17K+ on the screenshot.

How did we do that?

By following the ancient marketing policy "Build your audience before releasing your product" 😀

Here is our pre-sales funnel looks like 👇

1. Created a very simple landing page and start collecting emails.
2. Posted on few LTD Facebook group.
3. 360+ people join our email list
4. We send them an automated email to join our FB group(this is a 3 steps email sequence).
5. Warming up FB group by sharing features, images and video.

📢 We announced the date for soft launch and made sure the launch is exclusive for our group and email subs:

• Open our sales with LTD(Life Time Deal) for our group members.
• Our price was soo good yet expensive compare to other LTD offers.
• We didn't do any marketing for the launch(made sure its exclusive for group/emails subs)
• We close the sales exactly after 5 day as announced.

👉 We sent only 3 emails during the launch to our list. Announcement email, middle of the week and just before closing the sales.

As I said earlier, we spent 11 months perfecting the system; people immediately see the value of the product and the top notch UI/UX. Even tough this is our first SaaS but they didn't hesitate to buy the product from us.

🥅 Key takeaways:

• Build a solid product people love
• Focus on UI/UX
• Build a tribe
• Spend time building your email list
• Communication is key

Our website is still WIP but you can join our FB group here https://www.facebook.com/groups/thrivedesk

We'll do full launch by end of May 🙌