Tiered pricing for the course launch: process and results
Recently I launched a newsletter with weekly marketing case studies. I want to share with you an experience with tiered pricing for the course launch (part of the issue).
"The tiered pricing approach was interesting. I wasn’t sure what to price my course at, and someone suggested that I implement a system where, as more course seats were sold, the price increased.
The first 15 seats would be priced at $99 each, the next 15 would be priced at $129 each, and it would increase from there. This structure incentivized purchasing earlier rather than waiting because price-wise, it was always the right time to buy. It also made folks more excited about “getting in early”, before the price increased.
And finally, I knew that when I officially launched the course, I would increase my price some more. I’d go from the pre-sale tiered price of $159/seat and increase it to $289/seat at launch.
The entire week before the official launch, I tweeted about the course and reminded folks that this was their last chance to get in before the price increased. This build-up led to nearly $1100 in just one week."
Revenue split so far:
$5,000 group license
$4,788 pre-sales
$289 sales after the launch
If you liked it, you can subscribe to my free newsletter 😊
https://makerbox.ck.page/marketingbay
Congrats! This is fantastic. I have approached tix for a live event in a similar manner. $15, $25, $35, and $75 each day. Obtain a modest, paid audience of about 100 people at all rates.
That's a brilliant way to test pricing. It also motivates people to buy ASAP...
Yeah, agree. Good way to test and find the optimal price
That's an awesome strategy! Thanks for sharing)
glad you liked it!
Very cool.
Thanks
The course is live?
We are just working on a new customer journey course (online) and was wondering if this could work for us.
Yep, it's live!
Landing page: https://www.aprilynnealter.com/
Course creator: https://twitter.com/AprilynneAlter
That's a great way to price your product; it builds scarcity as well as though that they got it in a bargain
It's a clever strategy to use for testing pricing, as it can create a sense of urgency and encourage people to make a purchase as soon as possible.
That's a really interesting approach to pricing, and it seems to have worked well for you! Thanks for sharing your experience and results. I'll definitely consider subscribing to your newsletter for more insights like this. 😊
How did you determine the initial pricing tiers for your course launch, and what factors influenced your decision to raise the price at each level? And do you think this tiered pricing approach would work well for other types of products or services?
This is awesome. I think ill try this today!
Amazing Strategy. Keep going!
A very nice way to price, when we don't know how much it is worth. The traction gives us the feedback of price..
This is great, congrats. I've taken a similar approach to tix for a live event. $15, then $25, then $$35, then $75 day of. Get people at every rate, and a small paid audience of around 100
It's really helpful to follow the course conveniently soccer random
Tiered pricing offers customers a variety of prices — each based on certain features, benefits, or services. These tiers allow customers to choose the option that best accommodates their needs and often incentives them to move up in tiers over time.
https://shakemods.com/
https://pearsfruit.info/