🚗 Tight timelines can be good for products (and people). Here's how Michael Breyton's 48-hour challenge made his life easier.

TL;DR: Michael Breyton challenges himself to create and launch a product in a weekend without burning out. And he doesn't even break a sweat.

Key takeaway: Creating a tight deadline for yourself can sharpen your focus and even relieve stress.

Also a takeaway: Risotto is delicious.

Has anyone else done a 48-hour challenge? Did the time crunch make it less stressful or were you freaking out?

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Without further ado, here's what @Etheon had to say about building Multy.me :

I made a mistake: I wanted every project to be perfect. I spent five months on one project. Four months on another. All without telling anyone.

After a launch that nobody was interested in, I decided to create a product over the course of a weekend. But I wasn't interested in burning myself out. I wanted to sleep well, go outside, maybe make a risotto. The idea was not to spend 48 hours straight in front of the computer.

So I bought the domain and set up the environment on Friday night, built the MVP on Saturday, and made improvements and launched on Sunday.

The time constraint allowed me to filter my ideas and stay focused, because creating something complex was out of the question. It was refreshing that I didn't have to think about dozens of optional features. It took the stress out of it for me. Plus, it was fun! And I feel so much more motivation now than I did spending months holed up, working on a project.

I think I'll continue with Multy.me and see how it evolves. But in any case, it was a really great experience.

And I did make that risotto, by the way. It was great. I'm actually not sure which I'm more proud of — the risotto or the product.

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