TikTok January 18, 2021

TikTok beats Facebook in time spent per user

Rosie Sherry @rosiesherry
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    In social media, the 1 billion MAU club is an elite group of apps consisting of Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no small deal that TikTok is projected to land itself a spot amongst these apps before the year is out.

    TikTok is in a league of its own when it comes to revenue, ranking as the #2 non-gaming app in terms of consumer spend. While many social media apps monetize through ads, TikTok monetizes through ads and allowing users to purchase digital goods.

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    This is huge news in me perception, both from a social as well as traditional media perspective!

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