Time of year to launch on Product Hunt
Hey everyone! I'm nearing the end of the public beta on my product and I'm getting ready to launch on Product Hunt in the near future. My question is, do you think this time of year (holidays) makes an impact on overall traffic on Product Hunt and the success of any given launch?
I want to launch the product as soon as possible, but my gut is telling me to wait until the new year when there may be more engagement as a whole on the platform due to people being back from vacation and ready to take on the new year. I'm not sure if that's a better strategy or if I'm just overthinking it. Would love any thoughts people may have around that!
Interesting question Ryan. I was evaluating the same a couple of days back. Realised that Thanksgiving and Christmas (+/- 2-3 days) may not be ideal. I could see a clear drop in upvotes during holidays last year (put together a very simple spreadsheet - https://docs.google.com/spreadsheets/d/13yWzelM9mjHEDNTZY5O-CSQNilqfI2LR8spNPV-Phjw/edit#gid=0. Not very accurate but gives some perspective).
Also, this product - https://whentolaunch.app is supposed to help us with such insights, however, I found it to be quite buggy and not very useful. If you are able to make sense of data there, I would love to know too :)
Don't overthink it. Less crowded means a higher chance to be on the front page.
This was my first thought. And chances are, I bet there are more products that release right after the holidays due to others thinking the same thing.