Tinder-for-clothes: theHipRoad.com landing page. Would love feedback!
This is my first iteration. Tried to keep things as simple as possible: punch in your username, try playing the game, then use the generated link in your own Instagram Stories. But, out of the 100 folks I've sent personalized emails with screenshots, I've gotten no response. Where do y'all think this is lacking?
Not enough info on the landing page. "Link to a game, get money when people buy" - When people buy what? What kind of game? How does any of this work?
How do I get paid? Apparently it works with Shopstyle, so tell people they will still get paid through Shopstyle.
"Monetize your Instagram" should be changed to -> "Make more money through ShopStyle". Literally every product that is focused on IG Influencers states that they will make more money. They get dozens of pitches like this every single week. You need to stand out. Why are you different? Why are they making more money? If we meet on the street and I just randomly walk up to you saying "Want to make more money?", your first question will definitely be "Uhm.. yeah how, though?" And it's the same with your target audience. They apparently have questions you're not answering right now, which is why they're not responding to your message.
"Link to a game in your Stories. Get a commission when your followers buy." Add more info here, there's not enough information explaining the product. Keeping it short is smart but right now there are too many questions if I was a fresh new visitor visiting this website.
Also, increase the size of the link that people get. Now it sort of disappears in the rest of the page after you enter your Shopstyle username.
Wonderful feedback! Thanks @FrankHeijendrijk!
I did finally get one influencer to respond, and that person was similarly confused about the service. They asked, for example, what our commission schedule was, and of course we don't replace ShopStyle, we amplify them.
I've changed "Monetize your Instagram" -> "Amplify your ShopStyle."
And changed "Link to a game in your Stories. Get a commission when when your followers buy." ->
" Let your followers rate or buy items featured in your posts. Buys are credited to your Shop Style account."
Simplified even more & made a short storyboard below the fold.
See it here: thehiproad.com
Thanks again @FrankHeijendrijk!
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