Tip: Add client logos to your homepage to increase conversions

Social proof can be an easy way to increase conversions. If you're a B2B company, add your clients' logos front-and-center on your homepage as evidence of your value and trustworthiness.

Leveraging social proof by adding client logos played a significant roll in boosting Voices.com's conversion rate by 400%. Big-name clients obviously lend your company the most credibility but unknown startups are better than nothing. If your product has been mentioned in the media, you can also showcase the places where you've been featured. In fact, it could be worth submitting content for that very reason.