While you might not have guessed it, open-source projects can be a great source of income. Make your product open source to gain an audience, grow your business, and build better software.
@nemiah of open3A is making $9,000/mo with open-source software. Her app is free, but users can purchase paid extensions. The special sauce is that her shop remembers all the extensions a customer has bought so that every time they download a version, it puts all the paid extensions together in a zip file for them. So the customer gets the code, including extensions, after they buy. Additionally, she now has a way for people to "rent" the app from her while she takes care of the technical implementation, maintenance, etc. for them. And now, she has a physical product as well. Other ways to monetize your open-source projects include charging for support, dual licensing, and using the project to promote another (paid) product. If you decide to go the open-source route, here's a solid guide to get you started. It's not for everyone, but if you're a B2B company, or if you target tech-savvy customers, it could be worth considering.
Can confirm. I built a Claude Code plugin (claude-code-project-boundary) that prevents destructive ops outside your project - it got way more eyes than any paid ad could. People find the plugin, check my profile, discover my SaaS products. Zero ad spend, pure organic. Open source as a top-of-funnel channel is seriously underrated.
In my opinion, this is a truly ingenious scheme.